As the Challenges of Physical Store’s Challenges Evolve

The War In-Store Rages On

There is a war raging against the in-store shopper —the unintended result of many retailers and brand suppliers who continue to believe that disrupting and changing the goals of their shoppers during their in-store trip.

 Retailers design and merchandise their stores that waste customer’s time and effort. to  Neuroscience and shopping behavioral data and analysis illuminate a better way.

Customers now have power because they options.  New stores, new format, on-line, curb-side pick up, and home delivery are now viable alternatives.  Customers want to be EFFICIENT with MONEY, TIME, and EFFORT.  Bricks and mortar retailers who don’t prove all three lose sales and shopper trips. 

The proof point is clear —–shoppers are opting out of physical retail stores and migrating to retail channels and venues that require less of their……

TIME, MONEY & EFFORT

As this War Room fills with knowledge and guidance, we intend to become a resource for those retailers and brand partners re-thinking their approach to the positioning and presentation of the array of categories and items in physical stores.   Shopper Efficiency is the key to keeping the physical store relevant and profitable.