Podcast History and Schedule
June 2023
SESSION ONE- the first step is understanding how shoppers really want to shop
Habit has far more to do with consumer shopping behavior than most shopper marketing experts recognize. Understanding how the shoppers relies on their subconscious mind to accomplish the majority of their daily tasks is a predicate for improving the customer experience.
SESSION TWO- “The Agentry Agenda” revisited…..the economic rationale for change
As retail pundit, Glen Terbeek posited three decades ago in his book, The Agentry Agenda, in many retail channels, brands, retailers and third party suppliers inefficiently rely on the monies and incentives supporting getting products to the retail store shelf. In this session, the panelists will acknowledge both the difficulty of disrupting the status quo and a way forward to include consumer behavior into the current equation.
June 2023
SESSION ONE- the first step is understanding how shoppers really want to shop
Habit has far more to do with consumer shopping behavior than most shopper marketing experts recognize. Understanding how the shoppers relies on their subconscious mind to accomplish the majority of their daily tasks is a predicate for improving the customer experience.
SESSION TWO- “The Agentry Agenda” revisited…..the economic rationale for change
As retail pundit, Glen Terbeek posited three decades ago in his book, The Agentry Agenda, in many retail channels, brands, retailers and third party suppliers inefficiently rely on the monies and incentives supporting getting products to the retail store shelf. In this session, the panelists will acknowledge both the difficulty of disrupting the status quo and a way forward to include consumer behavior into the current equation.
June 2023
SESSION THREE—-why shoppers are no longer accepting our priorities as their own
The adage of the frog who finds himself in a boiling pot of water not noticing a gradual increase in heat over time. Over the years, shoppers have been very cooperative with retailers and brands, by accepting the norms they provide. This discussion will focus on why their level of cooperation is changing…rapidly.
SESSION FOUR- its not about re-inventing the wheel
It is neither practical nor productive to make radical or disruptive changes to the in-store experience. If done correctly, modifying placement and presentation of products to facilitate shopper efficiency will go largely unnoticed by the habitual shopper with the exception of they will spend more, likely in less time.
July 2023
SESSION FIVE- let’s do the math
Retailers and their brand partners cannot manage what they cannot measure. This session will introduce new, customer-centric metrics which are directly connected to top line sales growth and more loyal shoppers
